Souvenir S/S 2025:
A Journey Through the World’s Ethnicities

The new Souvenir Spring/Summer 2025 collection celebrates the beauty of women
worldwide, transforming them into muses of a style that transcends cultural and
geographical boundaries. Ethnic inspiration evolves: no longer just an exotic reference but
an expression of a connected world where fashion and identity merge into a palette of
contemporary shades.
Souvenir embarks on a journey from India, with its intricate embroidery and precious trims,
through Africa, rich in tribal decorations and beading, to Japan, where deconstructed cuts
and airy fabrics take center stage. The collection plays with contrasts: femininity and
masculine touches, tradition and innovation, fluidity and structure.
More than just a clothing line, Souvenir presents a cosmopolitan vision where every detail
becomes a bridge between cultures, past and present, individuality and universality.